Webinar on "The Truth About Brands and their Target Groups"

When: Fri, September 18, 2020 / 3 PM IST

Link to join:
https://iimb.webex.com/iimb/k2/j.php?MTID=tea4446cb4a92a84fa43ccf44967211d8

Session number: 170 771 4685

Session password: KUx4AMpGX23

Speakers: Prakash Sharma Behavioural Strategist, Co-Founder of 1001 Stories, Alumnus of PGPEM 2019

Reshma Tonse, Context Architect, Co-Founder of 1001 Stories

This session will cover myths around generational groups (like Gen Z vs Millenial) and the art of Branding - tactical vs strategic.

Target Audience: Brand Managers, Marketers, Entrepreneurs and Product Managers.

Webinar on "Digital transformation of the Sales team for B2B SMEs"

When: Fri, September 04, 2020, 3PM IST

Topic: "Digital transformation of the Sales team for B2B SMEs"

Speaker: Venkatesh Rangachari, Alumnus of PGP 1997, Co- Founder, Grocurv.com

Link to join:
https://iimb.webex.com/iimb/k2/j.php?MTID=tb9ff525f7c2006a35f155bc47ac5c874

Session no: 170 557 4554

Session password: yJ6vMMnWy35

11th Edition of Utkarsha, a talk series organised by EGMP students on 29th August 2020 |1800 Hours

Building a brand for yourself is key in today's world! Let's understand, why it matters more now, that we are virtual, in our next Utkarsha Event!

Register here (with IIMB Email ID): https://shorturl.at/glyzW

Speaker: Ms. Deepti Dayal (EGMP-26 Alumna)

Topic: Personal Branding How to: - Brand You - Differentiate and Appreciate You - Discover The You - Unlearn The You - Reinvent The You

Webinar on "OODA- A powerful reboot tool to use under uncertainty and unpredictability"

Date : Fri, Aug 21, 2020

Time: 3PM IST

Speaker: Shakti Ghosal, PGP 1984, Executive and Leadership Coach (PCC Credential from International Coach Federation)

Link to join:
https://iimb.webex.com/iimb/k2/j.php?MTID=tcd5c9239116467974be6179148805e64

Session no: 170 753 2950

Session password: MUcgyWVx624

About the webinar:

As the Pandemic world continues and businesses Reboot to try and enter a world with a new normal, we need to know that Uncertainty and Unpredictability would be part of that normal. How could we do that?

This webinar would showcase a great tool to use under Uncertainty and Unpredictability This is the OODA Loop, first articulated by US Colonel John Boyd, in the context of air combats. In its simplest form it consists of the four stages of OBSERVE, ORIENT, DECIDE and ACT, looped into each other.

In the webinar we would apply the OODA to an industry to demonstrate the power of the tool.